gender stereotyping can be used as a powerful way to bring a message across, especially through advertising. This can also become a negative feature to an advertisement, the key is to know your target audience and portraying a stereotype that doesn't offend or give the wrong impression to the viewers.
An example of this can be seen in some carl's jr ads where a woman is depicted eating one of their burgers while scantically dressed in a sexual way. the stereotype is that of a certain type of woman that they are trying to cater to their male audience even though this woman is probably not likely to eat the food anyways
Semiotics happens everywhere in our daily lives, whether we are aware of it or not. Some ads use implied symbols, leaving us to interpret their visual cues into what message is trying to be passed onto us. I feel that the following 3 ads do a good job of establishing a clear message while still leaving some interpretation to the viewer.
The first ad that I have chosen is a Doritos TV Commercial that aired during the Superbowl. The ad tells a story of a guy who buys a goat that loves Doritos chips and the goat just keeps eating and chewing and crunching, which inevitably make the guy go nuts. The message from the commercial isn't straight forward and leaves us to connote the message. I felt that the message they were trying to portray is that Doritos are addicting even to a goat? Either way, it leaves me craving Doritos and I was definitely eating them during the Superbowl.
The second ad that I have chosen Is an ad by Mercedes that touts their new detection systems in their cars. The image mixes Denotation with Connotation, the set up for this ad tricks our mind into seeing two images. The profile cut out of the picture as well as the profile of the man's eye leaves us to see the man in full profile even though the rest of his face is facing forward. This ad leaves the viewers to connote that in their vehicle we can be looking to the side while not actually facing to the side. This ad does a good job of leaving interpretation to the viewer whilst also leading toward the intended conclusion.
The last ad that I have chosen is from Koleston. It is a very simple set up and with the use of the landscape, it leads the viewer through a simple icon of and outline of a woman's hair and facial features. The ad is for their Natural collection and reinforces it being natural by using the natural landscape to create the image. Overall is leaves us with a clear message while again, still making us decipher what the message is.
The most amazing part about a brand is how well it connects to its consumers and caters it's image in order to make the consumer feel special in their own way. When we think of brands in a personal sense, we each have our own brands that we as an individual can relate with. Brands become a part of who we are. In the modern age of today, brands have to change how they operate and make an attempt in order to make it that we are as much a part of the brand as it is of us. This can be said even about games and movie publishers. Certain publishing names in the gaming world gives the user a general idea of what to expect. Most users that already connect with the publisher within one game that they have published are much more likely to buy more games that are published from the same company. It used to be that for games, there are a certain amount of in-house testers that feel out bugs etc... But in today's world we are seeing many more game "brands" reach out and invite the users to test the games while it is still in development, they are taking the initiative in order to create a community behind the games before they are even released. Thus they create a market for the game and those gamer's experience is passed onto friends and word of mouth / social media makes their market even bigger. The point I'm trying to get at, is that brand snow have to create a community behind their product, a living, breathing, opinionated community that is no afraid to speak up and let the brand know when they are faltering.
