Gender stereotyping

gender stereotyping can be used as a powerful way to bring a message across, especially through advertising. This can also become a negative feature to an advertisement, the key is to know your target audience and portraying a stereotype that doesn't offend or give the wrong impression to the viewers.

An example of this can be seen in some carl's jr ads where a woman is depicted eating one of their burgers while scantically dressed in a sexual way. the stereotype is that of a certain type of woman that they are trying to cater to their male audience even though this woman is probably not likely to eat the food anyways