When studying consumer behaviors, sometimes people make the wrong assumptions or just make big mistakes, I will show 2 ad campaigns that ultimately missed the mark.
1. McDonald's
This internet ad tried to play off of sex for people to go and eat at McDonald's needless to say, they missed their mark, and this topic is enough to make anyone lose their appetite for something to eat. A simple mistake that leaves us to question why? Yes, sex sells, sex sells clothing and cars, and for Carl's Jr. works quite well, but in a textual form it misses the mark by quite a bit.
2. ScanDisk
In 2006, ScanDisk launched a campaign to sell their own mp3 players. The campaign was designed to attack the Ipod. the problem with this was it was directly attacking the people it was trying to get to buy the product, if one thing is for sure, don't attack someone and then try to sell them something. You're going to have a bad time.
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