Outdoor advertising has been a large part of advertising for a long time now, but it is only recently that we have been seeing it used creatively and effectively. The large majority of outdoor advertising that we see is a large billboard with a picture and text, blah blah blah. The select few that actually use the space in which the ad is placed, create a much larger impact from the message and engages the audience that are interacting with that space.
The above ad accomplishes this feature, by simply referencing to the cars being parked beneath the ad, it creates a relevance to the viewers reading it, a very simple yet effective use of space.
By engaging the physical space around it, it involves
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