Discussion: Dorittos, Sterotyping in ads

In class, we discussed ethnic and racial stereotyping and had a discussion about how using ethnic stereotyping can have possible negative effects.

The above video doesn't show a good spectrum of ethnic diversity and even focuses on a stereotype that is being hugely construed.

There can be inherit items that are wrong with this type of stereotyping in this kind of advertising.  They start with creating a forced or false image that isn't even a real item of the culture or is only a small percentage but is being used to portray the whole.  This twist of culture turns the image of a Mexican mariachi into a symbol of partying, but they are still shown as entertaining other people that are mostly white. This shows them as lower than the people shown or as still being subservient.