Workshop: Toblerone in Social Media

For this workshop we were given the task to create a campaign for Toblerone using social media outlets.  For a campaign to be successful in social media outlets, it has to engage users, be funny / entertaining, and give the users an instant satisfaction.  In our group, we chose to achieve all of these by creating an activity that would engage  users beyond just the sale of the chocolate.  Using 3 Social Media Channels: Twitter, Instagram, and Facebook, We designed a contest that would entice users to participate.  The main idea behind the contest, was to engage users by having them create scenes, and well known global land marks with the Toblerone brand chocolate.  The top 3 submissions would then be broadcast-ed each week and voted on within Facebook, and Instagram.  This interaction gives the users a way to interact and be known within the community, as the winners would be posted and receive various prizes.

For the ad campaign for this, it would consist of a few teaser ads that take actual scenes and have bites out of the landscape or melting as if it is made out of chocolate, with messages that lead to online content. also releasing an app that in certain areas creates augmented reality turning certain landmarks into being made out of Toblerone. such instances could be large traffic areas like Paris, turning the Eiffel Tower into being made out of tons of Toblerone.