Interruptive advertising is all around us, online, on TV, and on the Radio. There are a lot of values that we can pull from these interruptions as well as an impact whether it is negative or positive.
Pro: conversation starting, information at your finger tips, current events as it happens, random facts that could be helpful later, good ideas for rainy days, offers jobs, entertaining,
Example:
Ads like this entertain us and make us want to watch the commercial over and over, although they might not drive sales as easily due to controversy, they still become a part of our lives and make us smile.
Con: distracting, potential viruses, annoying as fuck, off sets the mood of whatever you are listening to or watching, jingles get stuck in your head,
Repetitive,
Example:
The jingle just gets stuck in your head, and when its time to get something cleaned, you know where you'll go. These type of ads have catchy jingles that can be negative for us (they won't go away!) or positive for them (because they won't go away!).
Other Example:
Public service announcements also fight into this area, pulling awareness to serious events, although usually these are boring and only informative, they still are part of the spectrum and shouldn't be avoided.
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