Environmental campaigns have caught on to social media as a plausible source of acquiring more supporters as well as an easy way to get their cause and message out in mass form.
Some aspects of their social campaign includes:
Keeping and creating a community that is connected all around the world
Locations of events are posted on website as well as how many events/ campaigns are going on.
All ages are encouraged to be proactive and gives ways that anyone can get involved in an easy way.
Bogs/ video blogs make the message more personable
Directly relating to their audience
Spreads the word faster
Cost less
Reaches multiple people at once
Tells people why the should care w/ lecturing people.
Constant Feed on twitter
Updating as it happens
Uses all forms of media: technology, videos, apparel.....
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