Workshop: Playhouse Ad

We were given a prompt in order to de-gender a  girls playhouse ad.  To accomplish this our group first found qualities that gendered the ad:

Laundry

Taking care of a baby

Cooking / Baking

The name (Rose-petal)

The colors (pinks, light blues, and purples)

The chores that went along with it

The jungle

Only girls in the ad

So we took this in mind and aimed to re-design the product / way it was advertised.

We came up with an ad that incorporate a group of kids (an odd number, 3 girls 2 boys) and attempted to change the tone of the ad altogether.  We took the colors and made them more non-gender specific with full colors and primary colors. we changed the accessories to incorporate both male and female audiences.