Workshop: TV & Radio Ad

The prompt we were given was "Busy moms looking for a housewarming gift."  We were then shown a bunch of products that could possibly fit this description, we were to choose one and create a TV and Radio ad for the product.  The product that our group chose was a waistband stretcher.

The approach we chose was to sell the item as a gift from one friend to another, being discrete was the big premise to this device.  We designed a TV ad that took place inside a changing room, and 1 friend was trying on pants but they were just a little too small, her friend slipped the stretcher under the stall and the one trying it on was happy that they fit and she could buy them.  The radio ad revolved around a mom getting ready for a party but she can't figure out what to wear.  Her best friend gets there early and shows her the waistband stretcher so she can fit into her favorite pair of jeans for the party.