What are some of the major advantages and disadvantages of nostalgia marketing?
Brings back memories of times when you used a product, video game, or event, that can be brought back to a persons childhood, or past. Advantages of this can be instant good feelings and an overall positive viewpoint of the brand or message being portrayed. A negative can be negative feelings or ideals that can be associated with the experience.
Are there some products or brands for which this strategy may not be successful? Why not?
New items that don't have a nostalgic background or history would not be able to tap into this. Also companies that have a negative history or are tied into negative events would not do well to run off of nostalgia.
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