Workshop: Jeep Brief

In this workshop, we were given the brief of creating a campaign to sell jeeps to an older audience as the target market.  My group chose to use the Jeep Grand Cherokee as the model to base the campaign upon.  We chose to tell a story that was slightly different, while still bringing focus to the unique features that the model has to offer.

Our idea was to appeal to the older generation by showing off the features to their grandchildren or children. Proving that in fact they are tech savvy and up to date with what is cool.  the main features we would promote would be the side, front, and rear cameras that make maneuvering a breeze. An ad would follow with a grandparent picking up their grandchildren from school, and looking cool for them by showing off their touch screen LCD, and by talking to them through twitter or Facebook through the car.  The point of our ad campaign would be to break the norm of what is thought of toward older people and technology.